Midfielder.

Chapter 460

Chapter 460

Eyeball effect, before Lin Yi, the most eyeball star in the Premier League was Beckham, but now Bei Shuai, who has gone to Spain, has to give way to this super star who is more popular.

At the beginning, Gillette was able to use a total of 4000 million pounds in four years to get Beckham and save its leading position in the razor industry. Now it can also use a higher price to establish a new idol.

Although Lin Yi's beard just showed a tendency to show, but what Gillette wants is this kid's youthful and invincible face. After using Gillette's razor, it will be so tender and smooth. Don't you want it? ?This is obviously a necessary weapon to seduce little girls, a real man should not miss it!

In fact, to put it bluntly, Gillette chose Lin Yi, which is a standard show of face, who made him act so righteously.

You have to know how many girls in Huaichun have taken a fancy to his face now, his skills?Most of them are ignored, and women still look at their faces most of the time, otherwise you can't explain why Beckham is so red.

Is it because he has more hair than Zidane?Put the two of them together, and you will know the effect. Although Zidane's small eyes are deep enough, the bald head is indeed a bit worse.

This is an era of selling face. With a good skin, you are indeed more likely to succeed than others.

After Mendes settled the contract, he has added 700 million to Lin Yi's income per season, and this is after-tax income. Although no one knows the specific amount of the contract, but look at Mendes's smiling face , most people guessed that Lin Yi's contract could only be higher than Beckham's.

Now Gillette has every reason to launch two sets of products, one for mature men and the other for sunny boys. This two-pronged approach will allow them to win more market share.

They also debuted as sunny boys. Both Beckham and Lin Yi became famous when they were young. Both have a tough head coach behind them, and they all have girlfriends who are celebrities.

Although Selina's current reputation cannot be compared with that of Victoria, who can guarantee what height she will reach in the future, especially if the relationship between her and Lin Yi is maintained, it may make them become Spice Girls and Beckham The enhanced version of Lin Yi's fans is also increasing rapidly.

Last year alone, this kid's jersey sold nearly 40 pieces in a single season. You must know that the annual sales of Manchester United's jersey, which is the most popular in England, is only 150 million pieces.

Even Kenyon said that halfway through this season, that kid's jersey has been sold out four or five times.

Now Kenyon is even thinking about it, or else he should change the style of the team uniform more often. With the income of this kid selling jerseys, he is almost enough to support the expenses of the youth team. This popularity can be seen in general.

Moreover, orders from abroad have become increasingly fierce recently. After Chelsea won the Champions League, their market appeal is gradually rising. Although the investment is large, the benefits are also considerable.

Although Chelsea can't guarantee the balance of spending now, who can predict their future potential?Just like no one could have imagined that they would win the five crowns, this future is still unknown.

Gillette was able to give Lin Yi such a high price because he took a fancy to his market effect. Apart from England and Portugal, his reputation in continental Europe has risen extremely fast, although it is a bit of a shame that he did not win the World Footballer this time. It's a pity, but Gillette has reason to believe that he will be elected in a year's time.

In fact, it doesn't matter if you can't, this kid was not elected this time, but there are a lot of news surrounding him.

Big companies value this kind of news effect. As long as there is news, they don't care whether it is good or bad.

Even if the entire page of the newspaper is arguing about your matter, they don't care, the publicity effect is achieved, that's enough, that boy Lin Yi has never been a character who can stay out of it.

Fighting in the Portuguese Super League, scolding his boss, transferring to his arch-enemy, winning five championships, and his love affair with Selina, plus this time he lost in the selection of the World Footballer, although Lin Yi himself He didn't say anything, but everything this kid did made him stand on the cusp of the storm.

Lin Yi has always kept a low profile in front of the media, but now it seems that it is really difficult to keep a low profile.

And he has won two championships at this age. If possible, he will create a new era. It seems a lot to spend this money now, but no one will think so in a few years.

In particular, the boy's appeal in Asia has obviously raised Chelsea to a higher level. If Chelsea organizes a friendly tour next year, the number of his fans will reach a very scary level.

We must know that one-third of the page views of Chelsea's official forum come from Asia.

It is an emerging market, and big companies and big clubs all want to get some benefits from this big pot.

Gillette is no exception. Although there are super popular idols like Beckham under its banner, signing Lin Yi can only increase their market share to a higher level. This signing is actually a steady profit.

In addition to this big contract, Pepsi also has to pay Lin Yi an endorsement fee of 300 million pounds after tax every year for a period of three years. Originally, this contract could be longer, but Mendes thinks that three years is enough Well, if that kid plays better and better, after three years, he won't have to worry about not having a new contract at all.

Besides, Pepsi is not the only company that sells beverages in this world. Before that, another giant carbonated beverage company, Coca-Cola, was also thinking about signing Lin Yi, but they were slow to do so.

Mendes also values ​​Pepsi's global strategy. Compared with established companies like Coca-Cola, Pepsi is now more aggressive. Mendes needs to see that this kind of company is paving the way for Lin Yi.

What big companies want is revenue, but what Mendes wants is benefits. In addition to money, he also needs a promotion plan.

Just being famous in the Premier League is not enough. If you want to be like Beckham, even in the United States, there are fans of him.

Although Lin Yi can't be known all over the world for the time being, this kid still has enough time.

But don’t forget, Lin Yicai still has time to grow in the future. These contracts are just a stepping stone for him, but even so, Mendes’ operation methods have made Lin Yi the player with the highest income in the Premier League. , Compared with the advertising contract, Lin Yi's annual salary is now a cloud.

This made Kenyon very melancholy for a while. He really didn't know what he would be slaughtered by Mendes if he wanted to negotiate a contract extension with Lin Yi. Although he was very good in the transfer market, he faced Mendes With such a slick manager, even Kenyon didn't know how to deal with him, that guy was too shrewd.

And Mendes is not in a hurry to consider renewing his contract with Chelsea. There are still two years left in the contract. What's the rush? For things, Mendes needs to observe carefully, and he is not in a hurry now.

Anyway, Kenyon can already foresee the future situation. Regarding the contract renewal of Lin Yi and Mourinho, he will definitely be ruthlessly exploited by Mendes. He has no doubts about this.

But even if he was drained, Kenyon didn't want to let these two guys go. Everyone knows who is the backbone of Chelsea now. Without Mourinho's control ability, this team will definitely fall apart.

No matter who takes Mourinho's place, it is impossible to surpass his current achievements. There is no doubt about it. In fact, many newspapers have said that Lin Yi gave Chelsea inspiration, and Mourinho brought it. The soul of this team, if these two guys are gone, then Chelsea will lose control.

Who can suppress so many big names, it is estimated that only a cold-faced god like Mourinho can do it.

Even Kenyon said that he is the one who pays the salary at Chelsea, but there are no players who will bird him.

That group of guys are looking forward to Mourinho now, regardless of whether they are newcomers or old courtiers, they will absolutely obey the command of the Portuguese, so although Chelsea is now a gathering of stars, there is no trouble at all. It will not be staged the kind of fighting in Bayern Munich.

As the owner of the team, Abramovich must pay attention to these two people, and Kenyon is also aware of their energy, so this guy will discuss the renewal of the contract with Mendes again and again.

Now I am not afraid that these two guys will ask for high prices, but I am afraid that they will choose to leave. Chelsea can afford so much money to build a team in order to create a new dynasty. If these two pillars of the dynasty are gone, Even if more people are bought, what is the use?They are the spirit of the team.

When some media mentioned the contract renewal between Lin Yi and Mourinho, they even broke the news that Kenyon had raised their annual salaries by 50.00% respectively, and that Mourinho’s annual salary might reach 800 million, while Lin Yi's will also be close to 500 million, which is in pounds, not in dollars!

But Kenyon knew the truth. This was only his first offer to these two men. Mendes didn't like him. It is estimated that if the next offer comes out, the price will have a sharp increase.

But Abramovich just said, "No matter how much money, they must be kept by me."

It is foreseeable that the next time Chelsea announces a contract extension, it will definitely be a sky-high price again.

But no matter what price Chelsea pays for Lin Yi, Chelsea fans think it's worth it.

The creativity on the field was given by Lin Yi, and the cohesion off the field was instilled by Mourinho. With these two guys who are like animals, Chelsea's entire team has now become such a beast.

Even if Abramovich doesn't understand football training and command, he can understand how to choose a leader.

But now these two important pillars of Chelsea are looking at Mendes sitting in front of him depressedly. It is estimated that even if they meet Barcelona again in the Champions League draw, Mourinho will not have this expression.

"Can this contract not be signed?" Lin Yi and Mourinho said almost in unison.

"No, I can't refuse the other party's bid or fame, so I have to sign."

The expression on Mendes' face made it clear that there was no discussion. He had already handed over the contract in his hand. Anyway, in his opinion, this contract must be won, and both the master and the apprentice must sign it and cannot refuse it.

800 million pounds for three years, and for each person, although it seems that the money is not as much as that given by Gillette, but the reputation of this company is enough to offset the difference in price. Mendes believes that this business is doing well. It's worth it, at least he can turn Lin Yi and Mourinho from players and coaches into fashionable people.

Giorgio Armani, a brand that can definitely be regarded as leading the fashion trend, a big company with such appeal is something that Mendes cannot refuse, not to mention that the other party still wants to sign two at a time this time.

The black coat that Mourinho always wears in the Premier League belongs to Giorgio Armani. During the two deadlocks against Barcelona last season, Mourinho even explained this coat.

At that time, because he was eliminated by Chelsea, many girls in Barcelona taunted him, "for several years in the winter game, he only wore a coat to direct the game", and Mourinho gave an explanation very solemnly.

"That coat is the Armani coat that my wife brought back to me when she first went to Italy. It was her monthly salary, so I must cherish it." There are not many words, but they are loud enough.

Today, the black windbreaker has become one of Mourinho's symbols, and that outfit has also become the object of many people in the football world scrambling to imitate. That's why Armani has taken a fancy to Mourinho.

This live advertisement is absolutely provocative. Not only is love integrated into it, but it also makes Mourinho look very affectionate, which virtually adds a sincere feeling to Armani's fashion.

This kind of publicity is often more prominent than advertising, so Giorgio Armani had already found Mendes when the news was published, but this cooperation has been delayed until today.

And Lin Yi, as the leader of this youth storm in European football, naturally entered the sight of Giorgio Armani, and this kid was born with a handsome face that could capture the attention of others.

This is completely suitable for the promotion strategy of this fashion brand, so after Mendes got those contracts, he rushed back to London non-stop, and put these two contracts in front of Lin Yi and Mourinho , and he didn't discuss with his two agents this time, the contract this time cannot be easily rejected, Mendes is very determined to create a brand new image for the two of them.

But what makes Lin Yi and Mourinho depressed now is not Giorgio Armani's fancy for him, but.

"According to the terms of this contract, is it true that in the next three years, the two of us will show the whole of Europe a billboard showing our bare upper body and only a pair of underwear? Your uncle, these are still triangle underwear!"

It's not a bad thing to be seen by Giorgio Armani, but in addition to fashion advertisements, he also has to be an endorser for underwear. Lin Yi may be able to say something about it, but Mourinho is simply a black line on his forehead after reading the contract. Anyway, I'm in my 40s. At this age, I still want to play naked temptation?

And the contract clearly states that this is a global promotion plan, damn it!Wearing briefs in the streets and alleys of Europe is enough to cause headaches, and this has to be promoted globally!

Now Lin Yi and Mourinho are almost at the same time imagining the scene where they are going to appear in front of everyone in a nearly naked image. They don't know what others think, but they will definitely go crazy.

If the two of you were filming an advertisement together, your uncle, it would definitely be a romantic scene.

Moreover, this kind of publicity will take another three years, and a few commercials may be filmed, which is a headache just thinking about it.

"Actually, both of you have good figures, what are you afraid of just by looking at it, right, it can also increase the popularity of both of you." Mendes now thinks of a director who seduces girls from an island country to make a small movie , anyway, he has already made up his mind, if he doesn't sign the contract, these two guys won't even think about running away.

Intimidation, temptation, intimidation, anyway, Mendes used all the tricks he could use. After soft-wiring, and mobilizing Mourinho's wife, the two guys finally complied.

Although many media say that Mourinho is afraid of his wife, Lin Yi and Mendes know that Mathilde's soft policy is a surefire way to capture Mourinho. Look at the affection of the two couples just now. Lin Yi and Mendes were ready to leave. After Lin Yi went out, he maliciously guessed whether Mourinho would rest on the sidelines tomorrow morning with his old waist.

Well, don't think about it, every time Chelsea come back from an expedition, Mourinho will be like this the next day, everyone in the Chelsea team knows what's going on, when a woman turns 40, uh, you know.

But Mendes doesn't care about other people's private life. With this contract, Lin Yi can now surpass all professional players. His annual salary is not the highest, but his advertising income must be the most, even if it is Baker. Ham, now can only take a back seat, but this is only the beginning.

There are superstars in the NBA who can get 1000 million yuan in endorsement fees from Nike in seven years. Although Lin Yi can't surpass those basketball superstars, in the football circle, his contract of [-] million US dollars a year is enough to kill anyone in seconds, and Nike has made it clear that it will design shoes specifically for him.

And these guys have even thought of a name, "Blade", this will make a series, just like that kid Lin Yi's passing style on the field, sharp and accurate, like a boning knife.

"This is an explosive era. Players' annual salaries and commercial contracts will increase exponentially. The high income of the Premier League will break the balance of the five major leagues, and more stars will flood here."

After Lin Yi's successive endorsement contracts were exposed, no matter how many people were envious or jealous, but like this report in the Times, the benefits he has obtained have surpassed too many people.

Beckham was already known as a phenomenon-level figure, so what should a person who has surpassed him in personal value be called?As Mendes said, he will create an era.

Before Lin Yi and Mourinho created this era, what they wanted to get done was defending the Champions League.

The league is about to meet Arsenal, and the Champions League is about to meet Barcelona. Chelsea's devil schedule is slowly unfolding. . .

(automatically updating...)

(End of this chapter)